Beauty Brainwaves
Empowering brands one tip at a time!
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Celebrating 10 Years-Tip To Self
Tracy AschenbrennerAs a little girl, I was obsessed with animals—especially dogs—so naturally, I thought I’d be a vet! But life took a detour into the beauty world, where I worked with...
Celebrating 10 Years-Tip To Self
Tracy AschenbrennerAs a little girl, I was obsessed with animals—especially dogs—so naturally, I thought I’d be a vet! But life took a detour into the beauty world, where I worked with...
Tip of the Day
Margin Matters
Don’t ask “Can I make this work at retail?”Ask instead, “Can my margin survive success?” Build margin as if you’re already funding promotions, absorbing returns, and responding to buyer requests...
Margin Matters
Don’t ask “Can I make this work at retail?”Ask instead, “Can my margin survive success?” Build margin as if you’re already funding promotions, absorbing returns, and responding to buyer requests...
Three Lessons 2025 Taught Me About Beauty, Reta...
HAPPY NEW YEAR! As retail experienced its biggest rollercoaster ride since COVID-19, I found myself surrounded by brands grappling with the same core question: How do we move forward with...
Three Lessons 2025 Taught Me About Beauty, Reta...
HAPPY NEW YEAR! As retail experienced its biggest rollercoaster ride since COVID-19, I found myself surrounded by brands grappling with the same core question: How do we move forward with...
3 Tips Every Young Founder Should Consider Befo...
Starting a beauty brand is exciting, but the landscape is crowded and complex. Before diving in, here are three key tips to set yourself up for long-term success: 1. Define...
3 Tips Every Young Founder Should Consider Befo...
Starting a beauty brand is exciting, but the landscape is crowded and complex. Before diving in, here are three key tips to set yourself up for long-term success: 1. Define...
What Does “Niche” Mean in Beauty?
The word niche is tossed around constantly in beauty, but what does it really mean—and who gets to decide? The truth is, there isn’t a single, universal definition. Niche can...
What Does “Niche” Mean in Beauty?
The word niche is tossed around constantly in beauty, but what does it really mean—and who gets to decide? The truth is, there isn’t a single, universal definition. Niche can...
Why is GEO So Important Right Now?
The shift is undeniable. As Search Engine Land aptly puts it, "Inclusion in AI answers is the new metric that matters." Here's why you need to be thinking about GEO...
Why is GEO So Important Right Now?
The shift is undeniable. As Search Engine Land aptly puts it, "Inclusion in AI answers is the new metric that matters." Here's why you need to be thinking about GEO...
Are You Planning for 2026 Yet?
We’re halfway to Christmas—can you believe? Santa’s sleigh is packed and ready to leave! With fragrance, candles, and masks galore, He’s stocking the shelves and prepping for more. Prime Days...
Are You Planning for 2026 Yet?
We’re halfway to Christmas—can you believe? Santa’s sleigh is packed and ready to leave! With fragrance, candles, and masks galore, He’s stocking the shelves and prepping for more. Prime Days...