Beauty Brainwaves
Empowering brands one tip at a time!
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Celebrating 10 Years-Tip To Self
Tracy AschenbrennerAs a little girl, I was obsessed with animals—especially dogs—so naturally, I thought I’d be a vet! But life took a detour into the beauty world, where I worked with...
Celebrating 10 Years-Tip To Self
Tracy AschenbrennerAs a little girl, I was obsessed with animals—especially dogs—so naturally, I thought I’d be a vet! But life took a detour into the beauty world, where I worked with...
Tip of the Day
7 Tips for Indie Beauty Brands to Navigate Tari...
As the founder of IN BeautyConsulting and a member of Beauty Collective, I've walked alongside dozens of indie beauty brands navigating everything from retail launches to regulatory chaos. In 2025,...
7 Tips for Indie Beauty Brands to Navigate Tari...
As the founder of IN BeautyConsulting and a member of Beauty Collective, I've walked alongside dozens of indie beauty brands navigating everything from retail launches to regulatory chaos. In 2025,...
Tip Of The Day Why Hiring a Consultant Might Be...
Let’s be real—running a beauty brand isn’t all dewy skin and perfectly swatched lipsticks. It’s strategy, logistics, marketing, product development, and about a hundred other things that keep you up...
Tip Of The Day Why Hiring a Consultant Might Be...
Let’s be real—running a beauty brand isn’t all dewy skin and perfectly swatched lipsticks. It’s strategy, logistics, marketing, product development, and about a hundred other things that keep you up...
Why a Clear Brand Identity is Essential in Beauty
In the ever-evolving beauty industry, a well-defined brand identity isn’t just important—it’s everything. With countless brands competing for attention, a strong, cohesive identity sets you apart, builds trust, and creates...
Why a Clear Brand Identity is Essential in Beauty
In the ever-evolving beauty industry, a well-defined brand identity isn’t just important—it’s everything. With countless brands competing for attention, a strong, cohesive identity sets you apart, builds trust, and creates...
The Path to a Great Beauty Product? Solve a Pro...
In today’s crowded beauty market, the brands that stand out aren’t just making products—they’re solving problems. Consumers aren’t looking for just another moisturizer or lipstick; they want solutions tailored to...
The Path to a Great Beauty Product? Solve a Pro...
In today’s crowded beauty market, the brands that stand out aren’t just making products—they’re solving problems. Consumers aren’t looking for just another moisturizer or lipstick; they want solutions tailored to...
Making Beauty Sampling More Meaningful with Les...
Beauty sampling is a powerful tool for brands and consumers alike—allowing customers to discover new products while helping brands build loyalty. However, the traditional approach often leads to excessive waste,...
Making Beauty Sampling More Meaningful with Les...
Beauty sampling is a powerful tool for brands and consumers alike—allowing customers to discover new products while helping brands build loyalty. However, the traditional approach often leads to excessive waste,...
The Importance of the Right COGs in the Cosmeti...
Expanding into retail is an exciting milestone for any cosmetics brand. It’s a chance to reach new customers, strengthen brand visibility, and scale revenue. However, before diving into this significant...
The Importance of the Right COGs in the Cosmeti...
Expanding into retail is an exciting milestone for any cosmetics brand. It’s a chance to reach new customers, strengthen brand visibility, and scale revenue. However, before diving into this significant...