Tracy Aschenbrenner, InBeauty Consulting

Picture this: My love affair with cosmetics kicked off in 1988, and boy, what a dazzling ride it's been! Starting with Estée Lauder, I saw retail cosmetics not just as lipsticks and blushes, but as my ticket to college glory. But oh, the universe had grander plans! Before I could say "makeover," I was on a whirlwind adventure at Nordstrom, zipping through promotions in skincare and swooning over prestige fragrances. Talk about a crash course in beauty glam and power moves! Then came my epic leap to the vendor side of the beauty cosmos. Buckle up, because this phase was a rollercoaster of epic wins! From mastering the art of national customer charm to juggling budgets like a pro juggles flaming batons, I was in my element. Building teams from scratch? Check! Wooing merchants and DMMs across all channels? Double-check! And guess what? All this glam-tastic hustle led to some serious year-over-year brand fireworks! So, here I am, feeling like Cinderella with the glass slipper that's a perfect fit. Ready to sprinkle some beauty magic wherever I go!

Kayla Childress, Mindful Luxury

At the fledgling age of fourteen, I started a part-time job answering phones at a local hair salon in Atlanta, GA. This continued throughout high school and college, but I still had no idea the beauty industry would prove to be my long-term career path. By my mid 20’s I found myself in New York City managing the top salon & spa in the world, Frederic Fekkai, where I had the amazing opportunity of being on the development team of Frederic’s first 10 haircare products. Through this experience I fell in love with the product side of the beauty business.

After entering the product side of the beauty world, I’ve gained experience in many different areas including coaching/mentoring teams, product development, training, education, sales and operations. Recently, with 20 years of successful beauty brand work under my belt, I decided it was time to wear an entrepreneurial hat and make the leap of business owner faith!

Fun Fact: Cooking is my therapy.

Amy Rudgard, Tywford Consulting

A seasoned Omni-Channel Marketer, accomplished Brand Manager, and effective Communicator, Amy is a results-driven Fractional Chief Marketing Officer with extensive expertise in brand and product strategy. With over a decade of experience as a CMO and VP of Marketing for various beauty brands across retail, digital, and salon channels, Amy has a proven track record in developing impactful marketing programs that enhance brand awareness, drive sales, and deliver strong ROI. Additionally, her background includes over 10 years as a senior executive with a leading PR agency, where she crafted compelling communications strategies and copy for global campaigns across 15 markets. As an experienced Digital & Social Marketer, she’s delivered growth to e-commerce businesses through improved data analysis, SEO strategies, impactful content creation, and successful digital advertising campaigns. Recognized as an award-winning New Product Innovator, Amy has created profitable products, receiving prestigious accolades such as 3 Allure Beauty Breakthrough Awards and developing best-selling lines in Sephora & Ulta. Leveraging over a decade of TV retail expertise with QVC & HSN, Amy has built businesses exceeding $15 million through compelling on-air presentations, effective spokesperson delivery, and successful product strategies.

Julia Labaton, RED PR

Recipient of two Top Women in PR Awards by PR News, Julia is a respected public relations professional and PR agency owner with over 25 years of experience counseling national and international beauty clients from strategic planning to execution and results. Clients have included Fendi Fragrances, Love Sun Body, Morgan Taylor Lacquer, CND, Gelish, Laura Mercier, Hear Me Raw, FRE Skincare, Miss Jessie's Haircare, Colab Dry Shampoo, Cricket Hair Tools, Zotos, C.O. Bigelow Apothecary, Piguet Fragrances, Diego Binetti, PeaceKeeper Cause-Metics, Tarina Tarantino Jewelry, Andrea DeSimone Facials, and NaturaBrasil.As the leader of RED PR, Julia works closely with each client to define brand messages and strategize PR programs that clearly align with business objectives. She leverages her long-standing media contacts and industry network to deliver sound counsel and valuable results. Specialties included publicity, influencer programs, events, social media, and branding. Julia is an active member of PR Boutiques International, Cosmetic Executive Women, Fashion Group International, Female Founder Collective and the Mount Holyoke Alumnae Association

Vanessa Kuykendall, Market Defense 

We grow the world’s best beauty brands on Amazon and other marketplaces. Globally. Market Defense is the go-to partner for prestige beauty brands looking to protect their brand equity and drive profitable growth online. Our comprehensive services include Account Management, Brand Protection, Logistics, Advertising, and Creative, designed to navigate the complexities of global marketplaces. With expertise dating back to 1994 and a battle-tested approach against resellers since 2007, our female co-founded team deeply understands the beauty consumer. We leverage data-driven insights to accelerate growth and enforce pricing policies, ensuring brand integrity. Our transparent partnerships provide access to a suite of experts, from legal to marketing and brand management, handling every aspect of daily operations. Proud of our track record, Market Defense has built profitable Amazon strategies for our clients, contributing to successful acquisition deals. We're committed to transforming digital marketplace presence for beauty brands, offering unmatched expertise and innovative solutions. Discover how we can elevate your beauty brand by reaching out today. After entering the product side of the beauty world, I’ve gained experience in many different areas including coaching/mentoring teams, product development, training, education, sales and operations. Recently, with 20 years of successful beauty brand work under my belt, I decided it was time to wear an entrepreneurial hat and make the leap of business owner faith! Fun Fact: Cooking is my therapy.

Claire Bing, Confiance Cosmetic Group LLC

Confiance Cosmetic Group LLC is a dedicated boutique consultancy firm providing strategic guidance tailored to meet the unique regulatory challenges of the cosmetics, medical device, and dietary supplement industries. We aren't just another regulatory consultancy group you call because you "have" to. We understand and respect that every organization's culture and challenges are unique, and because of this, we don't try to bend you to fit a one-size-fits-all mold. The solutions we offer are sustainable for your organization. Claire Bing is a highly passionate and driven leader specializing in Quality and Regulatory affairs, with over 15+ years of experience in the regulated food, drug, and cosmetic industries. A proven track record of success in resolving regulatory issues and driving accelerated growth in highly regulated environments. Expertise in building and revitalizing teams, implementing standardized and scalable processes, and developing programs and protocols that adhere to legal requirements and industry best practices.

Dina Cianchetti, Founder Missing Ingredient

Dina boasts over 40 years of experience in beauty. Her knowledge, managerial style and sales ability along with her unrivaled passion and tireless work ethic helped her achieve positions with some of the top prestige beauty brands in the industry.  Dina has worked for Estee Lauder, YSL, Annick Goutal Parfums and Guerlain. She has also played a strategic role in launching and managing Caudalie, Dr. Perricone and Dr. Brandt Skincare as Dr. Brandt’s first President of Retail Sales.


Dina founded Missing Ingredient with the vision to support the retail development of brands. 

Because it is Missing Ingredient’s priority to know the retailers and their protocols well, MI has the expertise to uniquely formulate a plan for every brand. Missing Ingredient employs dedicated leadership strategically positioned across the United States to ensure the brand's plan and message is on point and consistent.  


Brands choose Missing Ingredient because of MI’s strong reputation, retail relationships, decades of success in the beauty industry and their ability to help brands scale without the costs, time and demands that come with owning your own field team.  Missing Ingredient is proud to be a retailer and client referral-based business supporting a continuous road to retail success.

Ayesha Sultan, Geek Sultan

In the vibrant world of beauty, I blend storytelling with digital artistry to transform brands into digital darlings. With a decade of experience, I’ve become a maestro of digital marketing, creating visuals, videos, and social media ads that don’t just catch the eye—they spark imagination and build lasting connections. As a Senior Project Manager, I lead with agility and innovation, guiding remote teams through the beauty industry's fast-paced digital landscape. My toolkit is rich with skills in web development, UX/UI design, and social media magic, all fine-tuned for beauty’s unique flair. I've woven success stories across various sectors, but my heart beats for beauty, fashion, and creativity. With every project, I aim to blend aesthetics with strategy, making beauty brands shine brighter in the digital cosmos. Let's craft a digital presence for your beauty brand that’s as captivating as it is effective—where every click brings your story to life.

A major challenge for many in the beauty industry is finding brands who are not only invested in the development of natural and organic products, but in quality as well. That is why 2 Beauty Brains works with brands that are transparent to consumers and respectful of the environment. We are here to support you in tackling this challenge and thus contribute to the beauty of tomorrow. ​Here are some associations we are passionate about working with in tandem with our accounts and clients!

Please Review Before Purchase

Terms and Conditions

The terms “Beauty Consultant”, “Company”, “we”, “us”, and “our” refer to 2  Beauty Brains LLC. The term “Site” refers to and all other  websites owned or operated by 2 Beauty Brains LLC or its subsidiaries. The term  “Client”, “user,” “you” and “your” refers to Clients, Client team members  (including employees, contractors and other representatives of Client and Client’s  company) and any other users of the site. The terms “Service” and “Session” refers  to the services or sessions available for purchase from 2 Beauty Brains LLC as  outlined below. This Beauty Session Agreement (the “Agreement”), goes in to effect (the “Effective  Date”), on the date the Client made the session purchase between 2 Beauty Brains LLC, a Texas limited liability company and Client. 
In consideration of the promises and mutual covenants contained herein, and other valuable  consideration, the parties agree as follows:A G R E E M E N T 

1. Services.Client hereby engages Beauty Consultant, and Beauty Consultant accepts such engagement, as an independent contractor, to provide to Client the consulting  services described in Schedule A (the “Services”), attached hereto and incorporated herein by  this reference, in accordance with the criteria set forth in Schedule A and with the terms and  conditions set forth in this Agreement.  

2. Payment. 
(a) In full consideration of Beauty Consultant’s Services and delivery of the  works detailed in this Agreement, a non-refundable fee paid in full by the Client at point  of purchase on the site. 
(i) No Refund Policy. Client understands and agrees there is a strict  no-refund policy. Requests for refunds will not be honored by Beauty Consultant. 

(b) Additional Charges. Client acknowledges that the total amount due is based  on the purchased session at the time this Agreement is executed by the Parties. Client agrees  that any services or activities over and above the purchased session may have additional charges. Any such additional service shall be memorialized in writing signed by both  Parties in email, and be billed at Beauty Consultant’s current hourly rate of Three Hundred  and Seventy-Five Dollars and No/Cents ($375.00), or at the then-current rate that Beauty  Consultant typically charges for hourly services.  

(c) Travel Expenses. Client shall reimburse Beauty Consultant for all exclusive  travel, lodging and meal expenses incurred by Beauty Consultant while traveling  exclusively for Client while fulfilling its obligations hereunder. Beauty Consultant shall  retain receipts for such expenses and shall submit such expenses to Client for the expenses to be reimbursed. Client shall pay all expenses within ten (10) days of submission by  Beauty Consultant. Beauty Consultant will seek approval for any such exclusive expenses. 

(d) Late Payments; Interest. In the event that Client fails to remit any  outstanding payments to Beauty Consultant by the dates specified in Schedule A, such  unpaid amounts shall bear simple annual interest at the rate of 10% from the date due until  the date paid.  

3. Mutual Indemnification.Both Parties shall indemnify, defend, and hold harmless the other Party and its affiliates, and its and their respective officers, directors, employees, agents,  successors, and assigns, from and against any claims, judgments, damages, liabilities, settlements,  losses, costs, and expenses, including attorneys’ fees and disbursements, arising from or relating  to any breach by the other Party of its representations, warranties, or other obligations hereunder. 

4. Confidentiality.For purposes of this Agreement, “Confidential Information”  shall mean any information or material which is proprietary to a Party or designated as  Confidential Information by the disclosing Party and not generally known other than by the  disclosing Party, and which the other Party may obtain knowledge of through or as a result of the  relationship established hereunder with the disclosing Party, access to the disclosing Party’s  premises, or communications with the disclosing Party’s employees or independent contractors,  and also including any information which the disclosing Party obtains from any third-party  which the disclosing Party treats as proprietary or designates as Confidential Information.  

All information provided by Beauty Consultant to Client will be considered Confidential  Information, and includes, without limitation: all materials provided by Beauty Consultant,  contracts, agreements, account concepts, Beauty Consultant’s contacts, any feedback, reports,  customer lists, pricing information, financial information, e-mails, inventions, and ideas of  Beauty Consultant. Beauty Consultant is not obligated to share what is considered trade secret to  the Client. The Confidential Information to be disclosed is solely within BeautyConsultant’s discretion.  

(a) Duty to Maintain Confidentiality. Client hereby agrees to hold in confidence and not to disclose or reveal to any person or entity any Confidential  Information disclosed hereunder, except with the clear and express prior written consent  of a duly authorized representative of the disclosing Party. Client further agrees not to use  or disclose any of the Confidential Information for any purpose at any time, other than for the limited purposes of this confidence. 

Further, Client hereby agrees that the downloadable version of their virtual session, as  described in Schedule A, will not be shared or distributed at any time to any persons other than the three (3) management-level officers of Client participating in the sessions.  Client understands that if Client should fail to abide by this covenant, Beauty Consultant will suffer irreparable harm to their business model, and Client shall be liable according  to Section 6 to the maximum extent possible. 

5. Term.The term of this Agreement shall commence on the Effective Date and shall  continue until both Parties agree that the scope of Services have been completed as specified in Schedule A.  

6. Termination.This Agreement shall immediately terminate without notice to the other Party in the event that either Party; (i) files a petition in bankruptcy; (ii) has a receiver  appointed over all or substantially all of its property or assets; or (iii) institutes any act or  proceeding for the winding up of its business.  This Agreement shall terminate if Client is in breach of this Agreement, provided that Client is  provided with notice of such breach and fails to cure such breach within ten (10) days of such  notice. 

7. Liability.  
(a) Mutual Indemnification. Both Parties shall indemnify, defend, and hold  harmless the other Party and its affiliates, and its and their respective officers, directors,  employees, agents, successors, and assigns, from and against any claims, judgments,  damages, liabilities, settlements, losses, costs, and expenses, including attorneys’ fees and  disbursements, arising from or relating to any breach by the other Party of its  representations, warranties, or other obligations hereunder. 

(b) Limitation of Liability. Notwithstanding anything to the contrary contained  herein, Beauty Consultant shall not be liable under any circumstances to Client for  incidental, indirect, consequential, exemplary, punitive, statutory or special damages,  including, but not limited to, lost profits, loss of use, loss of time, inconvenience, loss of  business opportunities, damage to good will or reputation, and costs of cover, regardless  of whether such liability is based on breach of contract, tort, strict liability or otherwise,  and even if such party has been apprised of the likelihood of such damages occurring or  such damages could have been reasonably foreseen. Notwithstanding anything to the  contrary contained in this Agreement, the entire aggregate liability of Beauty Consultant and its representatives, heirs and assigns, or their respective owners, officers, directors,  managers, employees, and agents (collectively, “Affiliates”) for any claims relating to  this Agreement will be limited to an amount equal to the sum of the compensation  specified in Schedule A and actually paid to Beauty Consultant by Client. 

(c) No Warranty. Except as otherwise expressly provided herein, Beauty  Consultant provides no warranty and expressly disclaims all implied warranties,  including the implied warranties of merchantability and fitness for a particular purpose.  No representation or affirmation of fact made by Beauty Consultant or its Affiliates shall  be deemed a warranty of Beauty Consultant. 

(d) Equitable Relief. Client hereby represents and warrants that, due to Beauty  Consultant’s existing specialty knowledge of a confidential nature, contacts, and  relationships being of material and paramount importance, Client agrees not to reveal any  confidential information and agrees not to communicate or interfere with Beauty Consultant’s contacts unless otherwise agreed to in writing. The nature of Beauty Consultant’s confidential information and relationships are of a special, unique, unusual,  extraordinary, and intellectual character that gives them a peculiar value, the loss of  which may not be reasonably or adequately compensated in damages in an action at law.  Client therefore expressly acknowledges and agrees that if a breach or a threatened  breach by Client of this Agreement occurs, Beauty Consultant will, in addition to any and  all other rights and remedies that may be available to it at law, at equity, or otherwise in  respect of such breach, be entitled to equitable relief, including a temporary restraining  order, an injunction, and any other relief that may be available from a court of competent  jurisdiction, without any requirement to (i) post a bond or other security, or (ii) prove  actual damages or that monetary damages will not afford an adequate remedy. Client  agrees that Client will not oppose or otherwise challenge the appropriateness of equitable  relief or the entry by a court of competent jurisdiction of an order granting equitable  relief, in each case, consistent with the terms of this section. Beauty Consultant shall be  entitled to recover all costs and fees incurred to obtain such equitable relief, including but  not limited to, all court costs and attorney’s fees. 

(e) Remedies. All rights and remedies provided in this Agreement are  cumulative and not exclusive, and, except as otherwise expressly limited in this  Agreement, the exercise by either Party of any right or remedy does not preclude the  exercise of any other rights or remedies that may now or subsequently be available at  law, in equity, by statute, in any other agreement between the Parties, or otherwise. 

8. Miscellaneous. 
(a) No Waiver. No waiver by any Party of any of the provisions hereof will be  effective unless explicitly set out in writing and signed by the Party so waiving. No waiver  by any Party will operate or be construed as a waiver of any failure, breach, or default not  expressly identified by such written waiver, whether of a similar or different character, and  whether occurring before or after that waiver.  

(b) No Guarantee; No Representation as to Effect on Sales. Nothing in this  Agreement shall constitute a guarantee, nor shall it be interpreted or construed as any  representation, warranty, or implication by Beauty Consultant, that Client will have  increased sales as a result of the Services to be provided by Beauty Consultant. Nor is  Beauty Consultant required to take action on or execute any of the strategies discussed. 

(c) Survival. Any rights or obligations of the Parties in this Agreement which,  by their nature, should survive termination or expiration of this Agreement, including  representations, warranties, and indemnification obligations, will survive any such  termination or expiration. 

(d) Entire Agreement. This Agreement constitutes the entire understanding and  agreement between the Parties hereto and supersedes any and all prior or contemporaneous  representations, understandings, and agreements between Beauty Consultant and Client  with respect to the subject matter hereof, all of which are merged herein. 

(e) Severability. In the event that any provision hereof is found invalid or  unenforceable pursuant to judicial decree or decision, the remainder of this Agreement  shall remain valid and enforceable according to its terms.  

(f) Governing Law; Arbitration. This Agreement shall be governed by and  construed, interpreted and enforced in accordance with the laws of the State of Texas  without regard to the conflicts of law provisions thereof. If a dispute arises with respect to  this Agreement, or otherwise between the Parties, each Party agrees to attempt to resolve  the dispute first by mediation and thereafter by arbitration before a single arbitrator in  accordance with the rules of the Texas Arbitration Act and the rules of the American  Arbitration Association. Any mediation or arbitration shall take place in the County of Montgomery, Texas unless the Parties otherwise agree in writing. In any arbitration, the  arbitrator shall have the right to award reasonably incurred attorneys’ fees and expenses relating to the dispute to the prevailing Party. If any Party hereto commences an action  without first attempting to resolve the matter through mediation or refuses to mediate after  a request has been made, then that Party shall not be entitled to recover attorneys’ fees,  even if they would otherwise be available to that Party in any such action.  

(g) No Third-Party Beneficiaries. It is not the intention of the Parties hereto to  confer a third-party beneficiary right of action upon any person or entity whatsoever, for  any reason whatsoever, and nothing contained herein shall be construed as conferring upon  any person or entity other than the Parties hereto a right of action either under this  Agreement or in any manner whatsoever. 

(h) Independent Contractor Status. Nothing contained in this Agreement shall  be construed as creating an employment relationship, agency, sales representative  relationship, joint venture or other partnership, or any other relationship between Client  and Beauty Consultant, it being expressly understood that Beauty Consultant is an 
independent contractor. 

(i) Force Majeure. No Party hereto shall be deemed in default if its  performance or obligations hereunder are delayed or become impossible or impractical by  reason of any act of God, war, fire, earthquake, labor dispute, accident, civil commotion,  epidemic, pandemic, act of government or government agency or officers, or any other  cause beyond such Party’s control. 

(j) No Assignment of Agreement. No Party may assign or otherwise transfer  this Agreement or any of its rights or obligations hereunder without the prior written  consent to such assignment or transfer by the other Party hereto; and all the provisions of  this Agreement shall be binding upon the respective parties, delegates, successors, heirs  and assigns of the Parties.  

(k) No Disparagement. Each Party agrees that upon or after any termination of  this Agreement, it will not make or publish, or cause to be made or published, orally or in  writing, disparaging or derogatory statements about the other Party or the other Party’s  business, products, or services, whether or not such statements are true, to any third parties,  including, but not limited to, customers, potential customers, the press, or present or prospective employers, provided that nothing contained herein shall affect or limit  responses given in any governmental or judicial proceeding or as otherwise required by  law. 

(l) Headings. The descriptive headings in this Agreement are for convenience  of reference only and shall not be deemed to affect the meaning or construction of any of  the provisions hereof. 

(m) Individual Authority; Consent and Approvals. Any individual signing this  Agreement on behalf of an entity hereby represents and warrants that, in his or her  individual capacity, he or she has full authority to do so on behalf of that entity. A Party  shall not unreasonably withhold a consent provided for in this Agreement unless the  Agreement specifically permits otherwise. 

(n) Notices. Each Party shall deliver all notices and direct all communications  to the other Party at the addresses set forth below the signature blocks, or to such other  address that the receiving Party may designate from time to time in accordance with this  section. 

(o) Counterparts. This Agreement may be executed in counterparts, each of  which is deemed an original, but all of which together are deemed to be one and the same  agreement. A signed copy of this Agreement delivered by facsimile, email, or other means  of electronic transmission is deemed to have the same legal effect as delivery of an original  signed copy of this Agreement. 

(p) Interpretation. This Agreement is intended to be construed without regard  to any presumption or rule requiring construction or interpretation against the Party  drafting an instrument or causing any instrument to be drafted. 

​(q) Refusal of Service. We reserve the right to refuse service to anyone or  entity, without the obligation to assign reason for doing so. Furthermore, you must be at  least eighteen years old (18) and have the requisite power and authority to purchase and  enter into these terms within the Agreement.


Description of Services:Beauty Consultant will conduct purchased virtual session with no more  than three (3) management-level officers of Client. Beauty Consultant will customize the virtual  session once Client submits the mandatory preliminary questionnaire to Beauty Consultant,  names of three company officers attending and or any other of the required materials. It is  understood by the Client, the session cannot commence until Beauty Consultant has the all the  required materials. The named virtual session includes, but is not limited to:  

2 Day Industry Reveal, Margin Matters, Come Out and Play, Recommended Resources, Pick Me  and You Legit. Session length of time vary, for sessions longer than one and a half hours (1.5), the session will be broken up into 2 sessions one week apart. 

After each session, Beauty Consultant shall send a post-session questionnaire to Client to fill out  and return. Upon receipt of the executed post-session questionnaire and payment of all fees due  to Beauty Consultant, Beauty Consultant will prepare and deliver to Client a downloadable version of their customized virtual session whereby Beauty Consultant will provide its  recommendations for the Client. Beauty Consultant will omit any proprietary or confidential  information before sending.  

Location for Services:To be held virtually at a mutually agreed time and date. If Client fails to  show up or reschedules more than three times, Beauty Consultant is not obligated to fulfill this  service as long as Beauty Consultant puts the scheduling infractions in writing to Client.