Beauty Brainwaves
Empowering brands one tip at a time!
Tip of the Day

For Emerging Brands: Start small but think big!
Focus on one hero product—the one that truly sets your brand apart. Ask yourself…does this solve a problem? If so, nail its formula, packaging, and storytelling before expanding your lineup....
For Emerging Brands: Start small but think big!
Focus on one hero product—the one that truly sets your brand apart. Ask yourself…does this solve a problem? If so, nail its formula, packaging, and storytelling before expanding your lineup....

Recycle! Gifts have a second Life!
As we strive to make our beauty routines more sustainable, it’s equally important to help consumers know how to recycle everyday items, especially during gift-giving season. Candles, for example, are...
Recycle! Gifts have a second Life!
As we strive to make our beauty routines more sustainable, it’s equally important to help consumers know how to recycle everyday items, especially during gift-giving season. Candles, for example, are...

Pumpkin Spice and Everything Nice!
As Thanksgiving approaches, you can almost smell the fall feast in the air—especially hints of pumpkin, nutmeg, and cinnamon spice! But did you know pumpkin isn’t just delicious; it’s also...
Pumpkin Spice and Everything Nice!
As Thanksgiving approaches, you can almost smell the fall feast in the air—especially hints of pumpkin, nutmeg, and cinnamon spice! But did you know pumpkin isn’t just delicious; it’s also...

3 Fun Tips on Accelerating Your Beauty Journey
It's All About the Gram! Fun Fact: 72% of beauty buyers are influenced by Instagram! Having a strong social media presence, especially on visually-driven platforms like Instagram, can make a...
3 Fun Tips on Accelerating Your Beauty Journey
It's All About the Gram! Fun Fact: 72% of beauty buyers are influenced by Instagram! Having a strong social media presence, especially on visually-driven platforms like Instagram, can make a...

Top 3 Factors to Consider When Selecting Your C...
Expertise & Quality Assurance:Â Ensure they have a strong track record in producing high-quality, safe, and compliant products. Seek referrals from your industry peers. Customization & Flexibility:Â Look for a partner who...
Top 3 Factors to Consider When Selecting Your C...
Expertise & Quality Assurance:Â Ensure they have a strong track record in producing high-quality, safe, and compliant products. Seek referrals from your industry peers. Customization & Flexibility:Â Look for a partner who...

How to use AI for Clean Beauty
AI is becoming a major force in product development and personalization within the beauty space. From discovering potent new ingredients using AI to creating hyper-personalized skincare solutions, brands leveraging these...
How to use AI for Clean Beauty
AI is becoming a major force in product development and personalization within the beauty space. From discovering potent new ingredients using AI to creating hyper-personalized skincare solutions, brands leveraging these...