Brand Showcase

In today’s crowded beauty and wellness space—with over 12,000 new brands launching annually—standing out to retail buyers is no small feat. For many founders, the path to discovery can feel overwhelming. After a year-long deep dive educating start-up brands, we’ve built a better way to rise above the noise.

Introducing our Brand Showcase.
Rooted in our “Learn vs. Leap” philosophy, the Brand Showcase supports founders before they expand into retail. Every brand we work with embraces the importance of understanding the full retail landscape—from margins to marketing—and how each account differs. This smart preparation allows founders to scale in a way that aligns with their budgets and long-term goals.

We collaborate with brands well before their official pitch, making sure they’re primed to shine when the time is right. Just like the retailers we work with, each brand has its own unique story. The Brand Showcase exists to make sure that story is seen, heard, and celebrated.

How do brands get in?
Each featured brand has completed our coveted 2-Day Industry Revelation and passed our rigorous 8-Point Evaluation. These virtual sessions cover everything a founder needs to succeed: margins, buyer expectations, marketing programs, training, packaging, formulation, topography, efficacy, and more.

By joining the Brand Showcase, brands gain credibility, clarity, and confidence. This foundation not only attracts buyer interest—it builds long-term value and trust with customers.

Ready to be seen? Book your free 15-minute consultation.