Focus on one hero product—the one that truly sets your brand apart. Ask yourself…does this solve a problem? If so, nail its formula, packaging, and storytelling before expanding your lineup. A strong flagship product builds trust with customers and gives your brand a clear identity.
Bonus Tip: Use your early days to connect directly with your audience. Platforms like Instagram, YouTube and TikTok are goldmines for authentic storytelling and feedback. Engage, listen, and adapt! Consistency and authenticity will always be your strongest allies.